Cultural Entrepreneurship in a Creative Industry: Insights from Bollywood

IIFA 'Bollywood' wallpaper
IIFA ‘Bollywood’ wallpaper (Photo credit: net_efekt)

Cultural Entrepreneurship in a Creative Industry: Insights from Bollywood is an article by I am Prashant Shukla, “a PhD Student in Business Administration at the Beedie School of Business at Simon Fraser University (SFU), Vancouver Canada.”
It presents the case for a PhD research in Strategic Management around the subject of Cultural Entrepreneurship.
This article suggests some very interesting points of view of the Cultural Entrepreneurship professional domain in India and the Bollywood industry.

Read on here.

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