Why cultural tourism is not a quick fix

Photograph: Mark Campbell / Rex Features

Photograph: Mark Campbell / Rex Features

A very interesting article in The Guardian by Helen Palmer tackles the connection between Culture and Tourism and how can Cultural Tourism bring those together in an efficient way.

I quote from the article the following:

“Cultural tourism is about understanding the collective cultural offer of a destination, matching that offer to (and connecting with) the ‘wraparound’ industries (food, drink, hotels, shops and so on) and making sure that it’s all packaged in a way that is meaningful to the consumer.”
Read more here.

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