Museums connecting cultural tourists: more substance over style, please http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2013/apr/02/museums-cultural-tourists-digital-content Museums should engage tourists with content rather than brand, says Sejul Malde, for the sake of themselves – and the sector [...] Can marketing approaches maximise the value that smaller museums, sometimes without a strong brand or landmark building, bring to and derive from tourism? … Continue reading A Guardian article shows new cultural tourists needs
Culture & Capital 