Power Shift – Becoming an Artist Entrepreneur

Last September 2014, at the Brooklyn Museum in New York, a series of talks was launched with an interesting first talk: "Power Shift– Becoming an Artist Entrepreneur". The event includes talks and professional development activities for artists and designers looking to brand, build, and grow their creative enterprises. More info here and upcoming talks in … Continue reading Power Shift – Becoming an Artist Entrepreneur

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Marloes Krijnen on the importance of cultural entrepreneurship

Last October 2013, Photographie.com published a very interesting interview with Marloes Krijnen, former director of the World Press Photo and Founding Director of Foam_Fotografiemuseum Amsterdam.   What caught my attention is her views on the importance of reaching out to a larger audience. When asked about the secret of success of her museum, she says (I … Continue reading Marloes Krijnen on the importance of cultural entrepreneurship

A Guardian article shows new cultural tourists needs

Museums connecting cultural tourists: more substance over style, please http://www.guardian.co.uk/culture-professionals-network/culture-professionals-blog/2013/apr/02/museums-cultural-tourists-digital-content Museums should engage tourists with content rather than brand, says Sejul Malde, for the sake of themselves – and the sector [...] Can marketing approaches maximise the value that smaller museums, sometimes without a strong brand or landmark building, bring to and derive from tourism? … Continue reading A Guardian article shows new cultural tourists needs