European Travel Commission news
The European Travel Commission has recently published its “Tourism Trends in Europe – Quarterly Reports” for 2012.
More info here http://www.etc-corporate.org/reports/tourism-trends
General information on ETC:
The European Travel Commission (ETC) is a non-profit making organisation with its headquarters in Brussels. Its members are the 33 National Tourism Organisations (NTOs) of Europe, whose role is to market and promote tourism to Europe in general, and to their individual countries in particular.
Activities & Events
Originally established in 1948, ETC has been promoting Europe internationally for over 60 years, and currently undertakes the following activities:
- Public relations
- Consumer advertising in selected overseas markets
- Trade Promotions
- Market Research
- Professional development for members (seminars, information exchange)
- Liaison with other relevant agencies (e.g; the European Commission’s Tourism Unit (DG Enterprise), the United Nations World Tourism Organization (UNWTO), and the Organisation for Economic Co-Operation & Development (OECD).
These activities are financed entirely by Members’ contributions, calculated according to a set of pre-agreed criteria. Additional financial support for specific campaigns is raised in source markets from industry partners. As a result of this local industry support, the ETC is able to lever its core marketing budget from €1 million to over €4 million annually.