Painting equality: female artists as cultural entrepreneurial marketers

In the journal “Equal Opportunities International”, Vol. 26 Iss: 7, pp.665 – 677, appears a very interesting document entitled “Painting equality: female artists as cultural entrepreneurial marketers“, by Ruth Rentschler, (Centre for Leisure Management Research, Bowater School of Management and Marketing, Deakin University, Burwood, Australia).

eoicover

[…] Findings – The paper suggests that entrepreneurial marketing is fused with the artists’ persona resulting in their celebrated status being widely recognised. It contributes an important fresh body of knowledge to the wider entrepreneurship debate by offering a new model of cultural entrepreneurial marketing. The three concepts of innovation, adaptability and marketing approach have not previously been applied to link women artists as entrepreneurs, however, this article argues that there is plenty of evidence to do so.

For more info, click here.

Advertisements

About mlaopodi

Cultural Projects Coordinator beginning a new endeavor in Cultural Entrepreneurship.

Posted on August 13, 2013, in Reading and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Any comments?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: