Painting equality: female artists as cultural entrepreneurial marketers

In the journal “Equal Opportunities International”, Vol. 26 Iss: 7, pp.665 – 677, appears a very interesting document entitled “Painting equality: female artists as cultural entrepreneurial marketers“, by Ruth Rentschler, (Centre for Leisure Management Research, Bowater School of Management and Marketing, Deakin University, Burwood, Australia).


[…] Findings – The paper suggests that entrepreneurial marketing is fused with the artists’ persona resulting in their celebrated status being widely recognised. It contributes an important fresh body of knowledge to the wider entrepreneurship debate by offering a new model of cultural entrepreneurial marketing. The three concepts of innovation, adaptability and marketing approach have not previously been applied to link women artists as entrepreneurs, however, this article argues that there is plenty of evidence to do so.

For more info, click here.


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