Cultural Entrepreneurship in India

I came across Aditya Mukherjee’s new book entitled Boomtown and as Murali D explains in the interview with the author, this is “…a story of food, friendship, romance, and the adventure of entrepreneurship, with four friends coming together for starting a restaurant chain”.


The interesting part about this interview is when the journalist ask the author “what is cultural entrepreneurship?”. I quote this answer from the article below:

[…] “The term cultural entrepreneurship applies to the creation of any product or service that primarily targets our tastes, and that is an expression of our tastes, whether it’s our taste in fashion, movies, music, stories, games, cuisine, or opinions. A newspaper is part of media; but I’d say a magazine like People or Vanity Fair would be part of the cultural industry.

What we have to understand is that culture, more than almost any other industry, is almost always in the private domain; only in very unfortunate countries is culture significantly done by the public sector. So, culture is produced by private individuals who spend effort creating it, marketing it, and try to make a living by selling it. These industries are well set, though most run on low margins and the companies involved are primarily small, and universally cash-strapped. So, culture is a hotbed of entrepreneurship.” […]

Read the full article here to see how the author explains how is Cultural Entrepreneurship spreading in India.



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