European Commission – DG Enterprise and Industry > Cultural Tourism

“Europe must offer sustainable and high-quality tourism, playing on its comparative advantages, in particular the diversity of its countryside and extraordinary cultural wealth.”

With this statement, the Commission communication “Europe, the world’s No 1 tourist destination – a new political framework for tourism in Europe” confirms the significant role of cultural tourism.

http://ec.europa.eu/enterprise/sectors/tourism/cultural-routes/index_en.htm

Europe is indeed a key cultural tourism destination, with a large number of major sites and a strong flow of international and domestic visitors. It is estimated that cultural tourism accounts for around 40% of all European tourism.

Tourists are more and more looking for true experiences, for meeting and getting to know other people and other cultures.
Tourism policies will need to adapt to these trends and develop a quality offer promoting local cultures and traditions and paying attention to sustainable aspects: preservation of the heritage, of the landscape, of the local culture.

Transnational cultural tourism products represent common European shared values and heritage. They contribute to present and promote Europe as a “unique tourism destination”. Therefore the European Commission is implementing a number of activities to support transnational tourism products based on specific themes which still have great potential for growth.

Advertisements

About mlaopodi

Cultural Projects Coordinator beginning a new endeavor in Cultural Entrepreneurship.

Posted on March 25, 2013, in News from organisations and tagged , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

Any comments?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: