Harnessing Place Branding through CulEnt

“Harnessing Place Branding through Cultural Entrepreneurship” is a book that “draws together three overlapping relationships and knowledge domains. These are:

– the cultural entrepreneurship/creative industries,

– the public and/or private philanthropic contributions that have funded artistic production and

– the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.”

 

The book is not published yet and it will come out in December 2014 so I can’t recommend it, but only suggest it might be interesting to read those 3 different approaches to CulEnt.

To get more info on the book and the authors and order a copy, click here.

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