Last October 2013, Photographie.com published a very interesting interview with Marloes Krijnen, former director of the World Press Photo and Founding Director of Foam_Fotografiemuseum Amsterdam.
What caught my attention is her views on the importance of reaching out to a larger audience.
When asked about the secret of success of her museum, she says (I quote):
“I think ‘the secret’ is that Foam is more than our museum at the Keizersgracht in Amsterdam. We reach out to a wider audience online and offline – through our website, Foam Magazine and our (online) gallery Editions. So a lot of activities and projects take place outside the walls of the museum, through project locations, outdoor and traveling exhibitions. This versatility reflects the Foam mindset to always be flexible, open to new ideas and unexpected combinations.
To give an example, if we are offered a free empty space, we do not think twice and open a pop up store. &Foam now houses Foam Editions, rapidly changing exhibitions and a wide offer of (vintage) photography books. This makes us cultural entrepreneurs, an approach that I think distinguishes us from other museums.”
For the full interview, click here.
In the journal “New Library World”, Vol. 107 Iss: 9/10, pp.434 – 443, one can find an interesting document by Jelke Nijboer, (The Institute of Media and Information Management, Amsterdam, The Netherlands), entitle “Cultural entrepreneurship in libraries“.
[…] Purpose – The purpose of this research is to show how librarians today need to be cultural entrepreneurs in order to create and maintain thriving libraries in the Internet age. Findings – Cultural entrepreneurship in libraries is in line with a new and dominant trend seen in many countries in which cities promote themselves as centres of creativity. It is creativity, not the traditional values of trading in goods and services, that is now seen to be the force behind economic growth, especially in metropolitan areas. Growth is mainly determined by the ability to attract creative people, develop a creative atmosphere and build creative clusters.
For more info, click here.