A Global Network for cultural tourism research
Cultural tourism has been identified as one of the most important areas of global tourism demand. The importance of this market has created a need for information on the characteristics, behaviour and motivations of cultural tourists. Over the past 20 years, the ATLAS Cultural Tourism Research Programme has monitored this through visitor surveys and studies of cultural tourism policies and suppliers. Successive surveys have illustrated how rapidly this market is developing.
This site provides an overview of the research programme, information on how to participate and publications from previous research.
- European Cultural Tourism Network (culturalentrepreneurshipnews.wordpress.com)
- Cultural tourism (madrastourist.wordpress.com)
Edited by Greg Richards
The research project on which this book is based began to take shape in 1991, when the European Association for Tourism and Leisure Education (ATLAS) was given financial support by DGXXIII of the European Commission for a transnational study of European cultural tourism.
The basic reason for establishing the ATLAS Cultural Tourism Project was that very little comparative data then existed on European cultural tourism. Previous studies had tended to cover individual cultural tourism markets, or were generalized conceptual studies. The lack of data was problematic, as the European Commission had designated cultural tourism as a key area of tourism development in Europe in 1990.
Without basic data on cultural tourism at European level, it is difficult to implement or to evaluate the implementation of cultural tourism policies. The ATLAS Cultural Tourism Project was therefore designed to provide comparative transnational data on cultural tourism, which would serve as a basis for the analysis of cultural tourism developments and trends across Europe. Although this was originally envisaged as a fairly limited project, the problems associated with organizing a transnational project and collecting and analysing comparable data ensured that the project extended far
beyond its original scope.