Painting equality: female artists as cultural entrepreneurial marketers

In the journal "Equal Opportunities International", Vol. 26 Iss: 7, pp.665 - 677, appears a very interesting document entitled "Painting equality: female artists as cultural entrepreneurial marketers", by Ruth Rentschler, (Centre for Leisure Management Research, Bowater School of Management and Marketing, Deakin University, Burwood, Australia). [...] Findings – The paper suggests that entrepreneurial marketing is … Continue reading Painting equality: female artists as cultural entrepreneurial marketers

Cultural entrepreneurship: challenges and strategies

Cultural entrepreneurship: challenges and strategies Author: Harald Pechlaner ; Dagmar Abfalter ; Giulia Dal Bò (eds.) [...] This book focuses on the analysis of cultural enterprises in the light of the economic and social changes that are currently affecting many countries and sectors. The deconstruction of traditional value models based on deregulation and globalization, together … Continue reading Cultural entrepreneurship: challenges and strategies

Why cultural entrepreneurship is a win-win scenario for the sector

Through the "The Cultural Entrepreneurship Group" on LinkedIn, I found this interesting Guardian article. It's entitled "Why cultural entrepreneurship is a win-win scenario for the sector" and its author, Peter Tullin, co-founder of CultureLabel, says the following: "Cultural entrepreneurship is a win-win scenario, developing new audiences as well as the opportunity for creating revenue to … Continue reading Why cultural entrepreneurship is a win-win scenario for the sector